LLA Design System
Unifying multi-market experiences through scalable, reusable design components.
A design system that connected teams, markets, and experiences under one visual language.
Challenge
Each market operated independently, resulting in fragmented design standards, duplicated work, and slow launch cycles.
The challenge was to unify teams under one adaptable design system that could scale across regions—balancing creative flexibility with brand consistency—while coordinating multiple stakeholders through Jira workflows and real-time collaboration.
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Results
The new system cut landing page launch times by half, enabling faster deployment across markets like Jamaica and Chile.
Component reusability drastically reduced development overhead, while consistent visual language strengthened brand perception region-wide. The project culminated in a living Design System—a single source of truth that accelerated production, enhanced collaboration, and ensured a cohesive user experience across all Liberty Latin America products.
