Sandals Resorts
UX in the tropics: booking with freedom

Designing for Flexibility: Turning Rigid Searches into Open Journeys.

Challenge

Users seeking to book their Caribbean vacation often approach the process with fixed dates in mind.

However, resort availability fluctuates, especially during peak seasons, resulting in frustration, drop-offs, and missed opportunities. The interface does not currently support a mindset of openness — the ability to say, "I want to travel in December or January, for 7 nights, to any of these islands." This rigidity contradicts the user's actual intent: to find an experience, not a specific date.

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Results

I approached this challenge by reducing the interface to its essentials: Where do they want to go? When are they available? and How long can they stay?

I designed a modular system where users select up to three destinations, three flexible months, and a stay range. It reflects how people truly plan — with curiosity and shifting constraints. Each result is a decision unit: dates, resort, room, price, and a clear CTA. No clutter, no noise — because clarity is empathy. This is how I turn friction into flow, and booking into discovery.