Smithsonian User Research
Behavioral research to gain deep insights into user needs and expectations.
This process laid a foundation for a user-centric approach for our design solutions.
Challenge
Empathizing with the scientists' perspectives.
The challenge at hand was to collaborate with scientists aged over 60, leveraging design workshops to reorganize complex scientific information on the web.
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Results
A comprehensive solution that catered to various perspectives.
Addressing a critical need, I harnessed the power of Tree Testing, a research technique from Optimal Workshops, to enhance content findability on the website. By tailoring content based on user personas, this approach significantly improved the user experience, ensuring that users could locate information with ease.
