Tower Strategy Rebranding
Where strategy meets design to redefine perception.
Identifying branding opportunities that could elevate the firm's positioning within the industry.
Challenge
They faced the challenge of differentiating itself amidst industry giants.
The aim was to leverage the company's new SBA status to not only revamp their online presence but also to firmly establish their position as a top-tier player in the field.
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Results
How I Transformed Tower’s Brand Into an Experience
I led the UI design for Tower Strategy Group’s reimagined brand and new website, creating a seamless experience that reflected their expertise and authority. Every design choice was intentional — guiding visitors to key insights, building trust, and positioning the firm as a standout force in consulting. This project proved how thoughtful design can go beyond visuals to shape perception and drive real business growth.
