Back in 2008, the idea of building a full e-commerce site in Flash sounded impossible. Flash was for animation, intros, or experimental websites — not for handling inventories, transactions, and product management. But I wanted to prove it could be done.
Fresh from studying animation in Argentina, I was fascinated by the expressive power of motion on the web. When Converse approached us, I saw the perfect opportunity to merge storytelling and commerce — to make shopping feel alive.
The goal was ambitious: create a fully animated online store with more than 500 products, all running inside Flash. To make it possible, I developed a CSV import system that allowed the client to upload and update products dynamically — something Flash wasn’t meant to do. I also built a custom Photoshop action that automatically polished product images for consistency and speed.
The result was an immersive, playful shopping experience that felt unlike anything else online at the time — part catalog, part animation, part rebellion. It blurred the line between web design and motion graphics, years before UI motion became standard.
Looking back, it was more than a project. It was a statement: creativity can bend technology, not the other way around.
