Design is order with a soul.

Every line has to earn its own place.

Every system speaks. The best ones resonate.

Miami, FL

©2025

personal
statement

I believe great design starts with empathy — understanding people and purpose.

I help brands turn complexity into clarity by blending creativity with strategy to craft digital experiences that build trust, inspire loyalty, and make every interaction unforgettable.

Tower Strategy

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Sandals Resorts

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Smithsonian

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Converse

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Pepsi

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OKY App

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Liberty Latin America

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Tower Strategy

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Sandals Resorts

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Smithsonian

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Pepsi

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OKY App

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Liberty Latin America

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Smithsonian

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Converse

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Keep scrolling

I am

Inspired by the Bauhaus

Alessandro

Work

LLA Design System

Unifying multi-market experiences through scalable, reusable design components.

Sandals Resorts

UX in the tropics: booking with freedom

OKY app

Designing for Growth: From Prototype to 10x Users.

Tower Strategy Rebranding

Where strategy meets design to redefine perception.

Smithsonian User Research

Behavioral research to gain deep insights into user needs and expectations.

Blog

I think products that disrupt, because design isn’t about following what exists — it’s about imagining what could. If it doesn’t exist, we’ll build it. Every interaction matter.

Thinking products that disrupt

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If it doesn't exist, build it.

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Each interaction matter

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